Be the Ally Campaign Kit
Educate people about D&I-related terminology and raise awareness about resources and support
Download the Campaign Kit
Download the Campaign Kit
![](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/118805008_1597864137051537_1716006251012744012_n.gif?_nc_cat=105&ccb=1-7&_nc_sid=e280be&_nc_ohc=K7qQsnuj03sAb6O9ZZI&_nc_ht=scontent-ord5-2.xx&oh=00_AfAXnLOxZ3bSX3l4FTREB_B3XjAnaSF6Cx3IlnAj30eVSQ&oe=66467872)
The Be the Ally campaign is an internal campaign you can use to educate people about D&I-related terminology and spread knowledge about diversity, equity and inclusion across your company. It’s also a chance for you to promote your existing resources such as social resource groups, D&I training, cultural events and more.
![](https://scontent-ord5-2.xx.fbcdn.net/v/t39.2365-6/118540676_1144952545947184_284775807439699837_n.gif?_nc_cat=107&ccb=1-7&_nc_sid=e280be&_nc_ohc=16fFnDJ1t2MAb5GOX1o&_nc_ht=scontent-ord5-2.xx&oh=00_AfCX8YhK-II6156C7vm2WrByGjxpvj3mf6SbVGVkey7kUA&oe=6646A770)
Here's how it works:
- Set a timeline for your posts. We recommend sharing a post on the same day each week for one month or longer.
- Compile a list of related resources for each of the gifs you plan on using such as social resource groups, internal training, and 3rd party articles, guides and videos.
- Create a post in your all-company group with the hashtag #BeTheAlly
- Include related resources or external articles and guides for people who want to continue educating themselves
- Add one of the gifs from the campaign kit
To learn more about how to build an inclusive Workplace and to find more D&I internal campaign inspiration, check out this playbook.
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